Main Video
A 6 minute video originally to show at a fundraiser banquet, late to be sent to donors, funders, and hosted on the website.
One Project, Many Videos
In today's communication landscape, you need to think about email, events, website, and the most daunting of all, social media. Unfortunately, you can’t just take the video you made for an event, put it on Instagram, and expect it to get the best results. In this project, we took one video for a fundraiser event and turned it into a strategy:
1 long form video for the event, email, and website
1 two-minute version for the network of supporting churches
Several testimonials, each made into 2 different cuts:
1 less than 2 min. for email and website
1 less than 1 min. for social media and online ads
Main Video Shortened
We took the main video and cut it down for one deomographic to increase its reach and usefulness.
Testimonial
Each subject we filmed with had their own story with the charity. This project included stand alone videos focusing on the stories of the charities impact, one person at a time.
Testimonial Social - Media Cut
Taking those same individual stories of impact, and making them even shorter, and vertical to have maxium reach on social media.
Mission Eurasia
One video in a larger fundraiser strategy, aimed at people and communities who want to help the people of Ukraine in these troubled times.
Hashtag Hope
Based in human stories, this video gives a quick history of the charity, and a look into the future to celebrate their first ever fundraiser banquet.
The Shop
Fundraising is hard, but this one quick video gives a clear picture of what this charity does, and what impact that is making in the lives of indivduals, making the introduction to new potental major donors easier.